Sofia Aira - Hello Partner (Page 29)

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.

By Sofia Aira

/ 8 Apr 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Algowatch: March Social Media Updates

Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.

By Sofia Aira

/ 7 Apr 2025

The Independent Doubles Down on Creators by Launching Independent Studio Verticals

The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.

By Sofia Aira

/ 4 Apr 2025

☄️TikTok Shop Makes Huge European Expansion

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner

JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.

By Sofia Aira

/ 1 Apr 2025

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.

By Sofia Aira

/ 1 Apr 2025

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

Influencer Marketers: Don’t Underestimate the Power of TikTok Shop

TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.

By Sofia Aira

/ 28 Mar 2025

🚀 Google Gemini Canvas to Supercharge Influencer Marketing

This week's Influencer Insider looks at Community Notes, Gemini Canvas and EGC at Duolingo.

By Sofia Aira

/ 27 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.

By Sofia Aira

/ 26 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.

By Sofia Aira

/ 25 Mar 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.

By Sofia Aira

/ 25 Mar 2025

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing