Influencer Marketing / JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April. By Sofia Aira / 18 Mar 2025
Influencer Marketing / Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content. By Sofia Aira / 17 Mar 2025
Influencer Marketing / What the Major PrettyLittleThing Rebrand Means for Influencers PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding? By Sofia Aira / 14 Mar 2025
Influencer Marketing / Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on? By Sofia Aira / 13 Mar 2025
Influencer Marketing / "An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity. By Sofia Aira / 12 Mar 2025
Influencer Marketing / Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win? Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good? By Sofia Aira / 11 Mar 2025
Newsdesk / New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing. By Sofia Aira / 10 Mar 2025