Conference Producer at Hello Partner. Ex PerformanceIN Journalist.
The US Partnership Awards, hosted by PerformanceIN and Talking Influence, are taking place on September 7, at the legendary Sony Hall in the heart of New York City. Created to reward exceptional partnerships that fuel customer value, creativity and growth, the USPAs will focus on partnership marketing across the board,...
Today is National Social Mobility Awareness Day in the UK – but with just 12% of creative industry staff hailing from working class backgrounds, there is still much work to be done to give all young people equal access. Niki Herring, director of the UK’s only all-female influencer agency, ChannelMumTalent....
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in the future is an important one to have. The landscape is shifting, with the legacy ways of tracking performance coming...
