How Agencies Went From Joining the Conversation to Being the Conversation
Awin's Jess Brown and Hello Partner's Niamh Butler-Walton define the current position of agencies in the affiliate space.
Niamh Butler-Walton
Conference Producer at Hello Partner. Ex PerformanceIN Journalist.
Check out the latest posts
A Deep Dive into Scaling Influencer Relationships
A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.
Deep Dive: A Fresh Look at the Funnel
Is the marketing funnel becoming obsolete in the modern world?
A Deep Dive into Inflation – What Does it Mean for You This Time?
The affiliate marketing channel is renowned for being unshakeable, able to aid brands’ survival throughout periods of change and uncertainty.
Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
Deep Dive: Does Our Future Involve Us, or Are We Going to be Left Behind?
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
