A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today. It’s difficult to imagine a world without affiliate links, creator partnerships, and talent agencies, and we’re bearing witness to influencers and creators cropping up in areas we wouldn’t have expected when the industry began gaining momentum.

Looking back to this time ‘before’ influencer marketing, brand-influencer relationships were rooted in two main channels. The first being celebrity endorsements and the second being gifting to celebrities and public figures in hope they’d get photographed using your brand’s product or service.

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