Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.
Explore the revelations of the European Commission's investigation into influencer marketing transparency and its implications for digital consumers.
X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?
Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.
Influencers are inspiring consumers to embrace the 'date-night-in' trend with TikTok recipes cooking up a storm this Valentine's Day.
YouTube reveals new sponsorship opportunities for brands during major cultural events like the Super Bowl.
