Snap and OptimizeApp Join Forces to Empower SMEs in MENA
Snapchat and OptimizeApp unite with the aim to empower businesses and revolutionise digital advertising for SMEs in the MENA region.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Women of Colour and Older Women Are Missing in Ads
CreativeX's latest report reveals stark disparities, finding that women of colour and older women were notably absent from advertisements in 2023.
Empowering the UK’s Creator Economy: Inside the BBC Creator Lab With TikTok
The BBC Creator Lab, in partnership with TikTok, aims to shape the future of digital content creation, allowing UK creators to unlock their full potential.
“Buying Is About Reinforcing Their Identity”: Gen Z’s Changing Spending Trends
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
ASA Bans Space NK's Social Media Prize Promo, A Reminder to Brands
A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.
