Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve
Amazon catches up with TikTok as the race to become the top social commerce platform is on.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
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Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
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De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
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Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.
After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way
The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.
