Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
As the internet determines what’s real and not, the million-dollar question for CMOs is how can they unleash the creative potential of AI whilst protecting the equity of their brand?
The app is teased to be released as early as June, and will be created for “creators and public figures” with a tagline: “Instagram for your thoughts.”
It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’
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The Advertising Standards Authority (ASA) has published its annual review, with the Influencer Marketing Trade Body (IMTB) responding with initiatives to protect the consumer.
TikTok hosted its third annual product summit, TikTok World, this week, with a small set of product launches, and a huge emphasis on education and automation.
