Instagram’s rumoured text-based Twitter competitor might be an exciting prospect for users who are searching for the next best thing, but it could also be a game-changer for creators - if it plays its cards right.

Twitter’s downfall

Ever since Elon Musk bought the social media site last year, he has stoked controversy upon controversy as creators fled the platform, with site glitches threatening the longevity and integrity of the platform.

It didn’t take long for users to demand similar platforms to be created in order to migrate to a new app, such as Mastodon, Bluesky, and Hive Social, which was considered a top replacement for Twitter.

Meta has been watching Twitter’s turbulent era closely, and it has been rumored to be building a new platform of its very own to rival the bird app.

After many months of pure speculation, there’s finally some possible truth to the rumours, as minor details on the potential rival app have been revealed by Lia Haberman, digital media marketing expert and creator economy advisor.

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