The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement
Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Creators of Colour Half as Likely to Secure a Brand Deal in Their First Year
New data provided by MSL identifies specific barriers to entry and success for diverse creators within the influencer marketing space.
Why Love Island Stars Are Losing Their Influencer Power
As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023
Find out who the worthy winners were at the exceptional 5th edition of the Influencer Marketing Awards.
Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?
Creators are loving Twitter again after the app introduced a new monetisation programme where creators are compensated for revenue made from advertisements.
Instagram’s Social Channels Will Push Creator Subscriptions
The new feature will allow creators to better connect and build community with their paying subscribers, offering exclusive features.
