Twitter’s new creator ads revenue programme pays creators with a portion coming directly from the advertising revenue generated from ads shown in the responses to their posts.
Despite the controversial platform’s ongoing criticisms at the hand of its owner Elon Musk, including mass layoffs and creators fleeing the platform, creators are starting to see some monetary benefits from Twitter.
After news broke that more than 100 million users have now joined Threads since its inception, a ‘Twitter-alternative’ platform for “creators and public figures”, Twitter swiftly shared millions of dollars with high-profile Twitter users, including controversial right-wing influencers such as Andrew Tate.
“This is part of our effort to help people earn a living directly on Twitter,” the platform shared in a blog post, “Creators will be able to sign up for Ads Revenue Sharing and Creator Subscriptions independently.”
Although Elon Musk has been accused of failing to pay hundreds of millions of dollars in severance to laid-off Twitter workers, the platform’s main priority seems to be appealing to creators as Instagram’s new Threads threatens to take over as a ‘Twitter Clone.’
Twitter shared that they started the programme by rolling it out to an initial group who were invited to accept payment.
Hello Partner! Want to read more?
Register for free to become a member and enjoy reading the rest of this article.
Sign up now
Already have an account? Sign in
