Beckii and her team co-founded Pepper Studio with the idea of keeping a human approach at the core, after finding the industry straying towards being programmatic and impersonal. Pepper Studio was awarded Best Boutique Influencer Marketing Agency at the IMAs in 2021, showing that the personal approach that Beckii and her team take towards influencer marketing is a real success.
In her role, Beckii focuses on marketing the business and introducing Pepper Studio’s offering to prospective clients. She also works with the team when planning, strategising, implementing, and executing end-to-end influencer campaigns, as well as handling director-level business duties including finance, business planning, strategy.