​​In a volatile year for marketing budgets, affiliate proved a resilient channel in 2025, according to the APMA’s latest State of the Affiliate Nation report.

Advertiser investment reached an all-time high of £1.78bn, with revenue rising to £20.7bn.

​These numbers come against the backdrop of challenging economic conditions, which saw affiliate outpace the UK economy’s 1.4% growth, reaching 7.3%, comparatively.

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