As conversations around the death of last click dominate the industry, new models of tracking and attribution are developing. We spoke to Fospha’s Head of Partnerships, Rory Sale, to hear more about what’s changing, how the industry is adapting and who will win in this new environment.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
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