Perplexity has paused its advertising programme as it reconsiders how ads will fit into its search engine.
Speaking at Advertising Week in New York, Jessica Chan, Head of Publisher Partnerships at Perplexity, confirmed that ads will not appear in its AI browser, Comet, at least for now.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You