Perplexity has paused its advertising programme as it reconsiders how ads will fit into its search engine.
Speaking at Advertising Week in New York, Jessica Chan, Head of Publisher Partnerships at Perplexity, confirmed that ads will not appear in its AI browser, Comet, at least for now.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.