New gestures from major AI companies point to good things for affiliate marketing.
Perplexity has paused its advertising programme as it reconsiders how ads will fit into its search engine.
Speaking at Advertising Week in New York, Jessica Chan, Head of Publisher Partnerships at Perplexity, confirmed that ads will not appear in its AI browser, Comet, at least for now.
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
