Perplexity has paused its advertising programme as it reconsiders how ads will fit into its search engine.
Speaking at Advertising Week in New York, Jessica Chan, Head of Publisher Partnerships at Perplexity, confirmed that ads will not appear in its AI browser, Comet, at least for now.
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.