We were thrilled to have Bazaarvoice sponsor CreatorFest this year, and it was great to sit down and speak with Colby Smith and Zarina Stanford about Bazaarvoice and their latest product, Bazaarvoice Vibe.
This conversation was recorded at CreatorFest, so you can watch the full interview at the bottom of this article, or read the transcript below.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.