We were thrilled to have Bazaarvoice sponsor CreatorFest this year, and it was great to sit down and speak with Colby Smith and Zarina Stanford about Bazaarvoice and their latest product, Bazaarvoice Vibe.
This conversation was recorded at CreatorFest, so you can watch the full interview at the bottom of this article, or read the transcript below.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.