We were thrilled to have Bazaarvoice sponsor CreatorFest this year, and it was great to sit down and speak with Colby Smith and Zarina Stanford about Bazaarvoice and their latest product, Bazaarvoice Vibe.
This conversation was recorded at CreatorFest, so you can watch the full interview at the bottom of this article, or read the transcript below.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Affiliate marketing has always been valued because it is easy to measure.
The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.