News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Major UK news sites like Mail Online, The Independent, Daily Mirror, and Daily Express are now asking readers to pay if they don’t accept third-party cookies.
This ‘consent or pay’ model is already prominent across German news outlets, but this marks its first adoption among UK publishers.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
