More than three-quarters (77%) of senior marketers are aiming to diversify their ad spend away from big tech platforms, but are finding value in affiliate and partner marketing.
This is according to a study of 650 senior marketers and directors by Awin and Forrester Consulting, which unveiled a number of revealing statistics.
Bye bye Big Tech
These days, big tech platforms like Meta and Google are appearing less and less attractive to marketers. They’re expensive, full of strict rules, and lack detailed analytics.
Want to read more? Become a Partner+!
Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.
Enjoy a FREE trial. 14 days on us, cancel anytime.
Start Your Free Trial
Already have an account? Sign in
