Timothy Armoo Shares His Gen Z Secret to Success for Brands

In the midst of the excitement at Partnerize’s Partnership Day 2023 event in London, we had the chance to catch up with Timothy Armoo, the ‘Gen Z Sensei’ and Co-Founder of Fanbytes by Brainlabs.

Setting the tone for the day, Armoo provided an Opening Keynote on how world-leading businesses can future-proof themselves with Gen Z and Gen Alpha. With a hugely popular reaction from attendees, Armoo’s keynote was referenced throughout the day as a standout highlight, as it set the tone for the event.

Armoo founded the social media and influencer marketing agency, Fanbytes, at 21 and built it into a 75-person business. Going on to work with brands like Nike, Deliveroo, Samsung, and even the UK Government, Armoo led his team in helping their clients to engage with Gen Z through digital marketing. In 2022, he sold Fanbytes to the global marketing company Brainlabs in an 8-figure deal, becoming one of the most accomplished entrepreneurs in the UK.

Welcomed to the stage by Partnerize’s Co-Founder Sean Sewell, the session allowed attendees to “discover how Armoo revolutionized digital marketing and mastered the Gen Z mindset.” We talked to Armoo just after his Opening Keynote to find out more about how brands can nail their engagement with Gen Z audiences.

The Gen Z secret