Start spreading the news, the agenda has launched today, you’re going to want to be a part of the Influencer Marketing Show (IMS) New York!
We’re over the moon to be giving you the first glance into our carefully crafted IMS agenda, which covers the most relevant and hottest topics from across the creator economy and partnerships landscape.
This year's agenda centers around "leveling up your creativity." While measurement has played a crucial role in driving the creator economy forward in recent years, the focus has shifted toward achieving creative excellence. Successful brands are now leveraging collaboration and creativity to push the boundaries of innovation within the industry. By adopting this approach, brands are taking their campaigns to the next level, and achieving remarkable results.
You can view the full agenda on our IMS website. Here is a sneak peek of what to expect at just one of our sessions:
Brutality or Honesty: Exploring the Implications and Opportunities of De-Influencing
We’ve officially entered the era of de-influencing. With the aim of helping their followers avoid overconsumption and save their money, influencers are telling their audience what not to buy, with certain popular brands left quaking.
But what if we told you that de-influencing could be harnessed for good?
Our speakers will discuss how brands can turn a bad review into a creative opportunity, how brand marketers can continue to build authentic connections with audiences, and the importance of long-term partnerships between brands and creators.
What to expect
This is your chance to connect with the industry’s brightest minds, as the creator and influencer marketing community descends on New York for a day and a half of insights and debate. Not only that, but you’ll be accompanied by the brands, creators, agencies, and tech that are driving the creator economy forward.
With panel discussions, fireside chats, and individual presentations, there will be a range of formats covering a balance of visionary thinking, future-gazing, and best-practice strategy to help you navigate the creator economy.
Meet some of our industry-leading speakers
- David George, Digital Marketing Partnerships Manager at Mattel
- Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck
- Julian Greene, Head of Creator Partnerships at Flagship
- Brandon Kaplan, Chief Innovation Officer at Journey
- Emmy Vest, Senior Influencer Analyst at PepsiCo
- Jenny Heinrich, Executive Vice President at Ketchum
Don’t miss out!
If you really want to secure your spot now, make sure you grab an early bird ticket! Prices increase on 25th May, so get in early and start making connections that count as we bring leading agencies, technologies, and influencer marketing consultants together this June 20-21.
Whatever your objective, you’ll walk away with several strategies, new ideas, and the confidence to convince any C-Suite that influencer marketing can drive incredible results in an authentic, transparent, and measurable manner. Take a look at what you can expect this year at IMS NYC.
To discover what other fascinating themes we will be covering at the Influencer Marketing Show New York, view the full agenda here.