Most brands are still treating influencer marketing as a binary choice: invest in brand building or chase performance. That thinking is outdated and it’s costing real revenue. A few years ago, the playbook was simple: hire a big name, get exposure, hope it converts. That era is over. Audiences are smarter, trust is harder to earn, and creators who’ve built genuine communities are becoming the most valuable media channel in the market. This session is about that shift and why brands that keep forcing the trade-off between brand and performance will keep losing to those who don’t.
Your Influencer Strategy Is Broken. Stop Choosing Between Brand and Performance.
By
Newsdesk
From our partners
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
/
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
/
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
/
Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
/