Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight. They don’t lack talent – they’re simply over-optimising for the short term.
In this rapid-fire conversation, Manychat CMO Ido Mart and creator Grace Andrews (ex-Diary of a CEO) get honest about what it actually looks like to build a business that doesn’t stop when you do, and how to pivot away from algorithm dependence and build an owned audience.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
