Sean Sewell calls on the wider industry to grow together.
“We want (affiliate) to rival programmatic, we want it to rival paid search, and we can only do that together,” says Sean Sewell, Co-Founder and SVP, GM EMEA, at Partnerize.
He’s explaining the platform’s current mission statement, revealed during CEO Matt Gilbert’s keynote session at Partnership Day.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
