Tobias Peine is a Senior Partnerships Manager at Expedia Group, known for his collaborative spirit and innovative approach to affiliate partnerships. With a knack for organising successful events, such as the highly praised publisher day in Liverpool, Tobias consistently strengthens relationships and explores new opportunities to drive success. His forward-thinking mindset and willingness to experiment have directly contributed to a 70% increase in revenue for Expedia, making him a key driver of growth within the affiliate space.
Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
All articlesMore in Hero100
See allMore from Newsdesk
See allFrom our partners
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.