Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF?
This session outlines a full-funnel approach built from programmes that allocate 70%+ of effort to top- and mid-funnel partners.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
