Week in Review: Coupon-based Tracking & Marketers Lead the Charge with AI
All the news you missed from the past week.
Performance Marketing177
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Snap and Dentsu Come Together in Unique AI Partnership
The union of the social platform and marketing giant hints towards a wider trend of distinctive, AI-driven partnerships.
Innovation, Experimentation, and Inspiring Creativity: The Winners of the 18th Performance Marketing Awards
Let's dive in to who took home the trophies at last night's fantastic ceremony.
Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success
AI can transform the way you work. But it can't do it all on its own. Rakuten Advertising and affiliate.ai explain how to best use AI in affiliate marketing.
The Value of the Open Web for Advertisers
As costs on social go up and data becomes less transparent, one alternative for brands is to find customers throughout the open web.
Week in Review: Consent Calamity and Terminator Updates
Catch up on all you missed in affiliate and performance marketing this week.
