More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise
New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023
Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.
“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards
Ross Hall-Galley, Commercial Director at Blue Light Card, sits down with Hello Partner to explain why he believes the Performance Marketing Awards gives the industry a “deeper relationship.”
Monthly Top Line – April 2023
April has seen an exciting array of C-suite shuffles, promising promotions, and expansions into new markets.
PI LIVE Europe 2023 Tickets are Now Available
Secure your pass to profitable partnerships now – at the best possible price.
Meta Plans to Release Generative AI Tools for Ad Creation By December 2023
Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?
