Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025
CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.
Performance Marketing232
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing
Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.
Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
