Programmatic Power: India's Digital Ad Revenue Skyrockets Towards Half a Trillion by 2024
Why is India seeing such a surge in performance marketing?
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip
Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
Week in Review: Holiday Season Stats and Predictions
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data
What to do once the chaos is over. Turn the Black Friday surge into long-term value.
eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing
What specific actions can you make to see the right kind of change in your workplace?
