Embracing the Cutting-Edge: The PI LIVE USA 2024 Agenda Has Landed
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Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Week in Review: Google and ICO Send Warnings About Consent Banners
Also, sustainability-focused partnerships are all the rage in affiliate and performance marketing.
Cashback Conquers As Best Performing Affiliate in Q4 2023
With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.
Meta Removes Precise Targeted Ads to Embrace ‘Sensitivity’
After a chaotic year of fines, bans, and lawsuits, Meta turns its attention to user privacy and gives advertisers just three months to update its targeted campaigns.
Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
