Four Ways Retailers Can Craft Irresistible Discounts This Holiday Season
New research shows that there is a science to crafting discounts and deals. We take a look at how to best go about this.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Monthly Top Line – October 2023
All the latest hires, mergers, and acquisitions to keep you in the loop.
Innovation Takes Centre Stage: The Winners of the Global Performance Marketing Awards 2023
Catch up on who won gold and everything else you missed at the excellent 7th GPMAs.
‘Strategically-focused Clients Are Shifting The Industry’ Partnerize On PI LIVE Europe, Performance For 2023, And Future Plans
We hear from our headline sponsor about their expectations for PI LIVE Europe, why they are sponsoring the show, their roadmap for 2024, and global growth for advertisers.
Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
