“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
Performance Marketing279
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint
Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships
The first day of PI LIVE Europe 2025 kicked off with fantastic energy.
A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence
Find out who took home the trophies.
Why Events-Based Tracking Will Strengthen Your Affiliate Programme
More transparency, more trust, more investment.
Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing
New gestures from major AI companies point to good things for affiliate marketing.
