Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.