Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Reddit Doubles Down on Performance Marketing Capabilities
The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?
Market Movers: GrowthOps Australia Enters Voluntary Administration
Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.
What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
Google Faces EU Backlash Over Search and Play Store Practices
European regulators have again found Google prioritising its own products.
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
