Redefining Personalisation: The Changing Face of Customer Segmentation
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
Performance Marketing177
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Marketers Take a Stand Against “Love-bombing” Tactics to Build Customer Trust
In an era where consumer trust has been eroded by questionable marketing practices, UK marketers are leading a shift towards more respectful and considerate customer engagement.
Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
