77% of Marketers Are Moving Ad Spend Away from Big Tech
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
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Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
ASA Bans Space NK's Social Media Prize Promo, A Reminder to Brands
A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.
Week in Review: World’s First AI Account Manager & ChatGPT’s Weird Meltdown
All the stories you missed this week.
As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
The Future of the Funnel in Affiliate Marketing, According to Brands
We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
