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With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
Influencers are inspiring consumers to embrace the 'date-night-in' trend with TikTok recipes cooking up a storm this Valentine's Day.
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
In order to engage Gen Z, brands and agencies are tearing up the rule book and reimagining the possibilities of affiliate marketing.
Spain's proposed influencer regulations face criticism for their limited reach and effectiveness in tackling harmful content.
