How Social Media Is Redefining Search and Shopping for Gen Z
As social media becomes the new search engine, brands must strategically determine their strategy towards search ads and influencer marketing.
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Zack Kass, Former-OpenAI, Talks AI Futures & the Wounds of Social Media
A fascinating session from CJU24 and our subsequent conversation with Kass about social media and AI futures.
Brook Schaaf, CEO of FMTC, Talks Vouchergeddon, Reclaiming Traffic, and Reddit Affiliates
Recorded at CJU24, Schaaf shares advice for affiliates impacted by Google updates and considers the viability of scaling Reddit coupon programmes.
Santi Pierini, CEO of CJ, Discusses Google, Retail Media, APAC & Affiliate’s Full Potential
CJ's visionary leader sat down for a 25-minute interview with Hello Partner, offering his take on various facets of the industry.
How the Presidential Race is Impacting Creator-Brand Relationships
The 2024 US Election is proving to be difficult to navigate across the creator economy.
EGC Explained: How Employee Voices Are Shaping Brand Narratives
Senior Marketing Executive Emily Taylor explains why employee-generated content is taking influencer marketing by storm.
