Streamlined Editing: Instagram's New Feature Makes Reels Editing Effortless
Instagram has revealed enhancements to Reels in a bid to support creators in expressing their inventiveness, engaging with audiences, and earning revenue.
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Snapchat Partners With Rockerbox to Provide Performance Marketing Insights
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability
Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.
Instagram Expands Creator Marketplace API for Brands and Influencer Agencies
Instagram is expanding its creator marketplace via API, will this make it easier for brands and creators to connect and build partnerships?
The Impending US TikTok Ban: What's the Latest Update?
The short-form video app is still standing despite the threat of a stateside ban, but for how much longer?
Meta Plans to Release Generative AI Tools for Ad Creation By December 2023
Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?
