Creator Economy / Members-only / Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness New research illustrates just how powerful creator marketing is across the funnel. By Sol Wilkinson / 26 Jun 2024
Creator Economy / Members-only / Don’t Rely Solely on Amazon This Prime Day DTC channels have seen a 27% increase in sales over Amazon sale periods. By Sol Wilkinson / 26 Jun 2024
Affiliate Marketing / What to Expect at iPX 2024 London An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more. By Sol Wilkinson / 26 Jun 2024
Affiliate Marketing / Paid-only / The Growing Problem with APAC Subnetworks and PPC Fraud Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this. By Sol Wilkinson / 20 Jun 2024
Affiliate Marketing / What We Learned at Partnerize’s Partnership Day Insights around the funnel, breaking new markets, tracking, and more. By Sol Wilkinson / 19 Jun 2024
Affiliate Marketing / Paid-only / Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation Plus, AI Overview analysis and new link curation tools for creators. By Sol Wilkinson / 17 Jun 2024
Performance Marketing / Members-only / Reddit Ramps Up Performance Marketing Capabilities The partnership will bring a range of useful measurement tools to advertisers for increased transparency and performance on the platform. By Sol Wilkinson / 14 Jun 2024
Affiliate Marketing / Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024 We're honouring the best of US & NAM talent in this upcoming list. By Sol Wilkinson / 12 Jun 2024
Affiliate Marketing / Members-only / YouTube Launches AI Tool for Content Creation and Advanced Reporting The feature will allow creators to learn more about what their audience is searching for and what they want to see more of. By Sol Wilkinson / 11 Jun 2024
Affiliate Marketing / What to Expect at Partnerize’s Partnership Day 2024 We’ll be heading down to cover the day and hear your opinions. By Sol Wilkinson / 11 Jun 2024
Influencer Marketing / Marriott Sued by Sony for Unlicensed Use of Music The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing. By Sol Wilkinson / 6 Jun 2024
Affiliate Marketing / Paid-only / Savings United Talk Rebrand, Site Reputation Abuse, and More Dan Cohen and Rebekah Ciccarello discuss the company's rebrand and how Google's cull on third-party coupon sites has affected the business. By Sol Wilkinson / 4 Jun 2024
