Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025
CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.
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E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility
VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.
Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing
Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.
