Affiliate Marketing / Members-only / Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future. By Sol Wilkinson / 12 Nov 2024
Creator Economy / YouTube Calls on UK Government to Back the Creator Economy YouTube is calling on the UK government to offer more support for creators, and is running a survey to encourage change. By Catherine Shuttleworth / 11 Nov 2024
Influencer Marketing / Nominations Open for Hello Partner’s Global Top 30 Influencer Agencies Nominate the top agencies in influencer marketing now! By Catherine Shuttleworth / 7 Nov 2024
Affiliate Marketing / Members-only / Partnerize Updates Shopify App to Address Affiliate Tracking Issues The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season. By Sol Wilkinson / 5 Nov 2024
Performance Marketing / News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue. By Sol Wilkinson / 5 Nov 2024
Newsdesk / Members-only / Is Amazon Leading the Next Wave of Creator Economy Innovation? Amazon's partnership with Spotter signals the direction the creator economy is headed in. By Catherine Shuttleworth / 4 Nov 2024
Affiliate Marketing / Members-only / New Open Banking Ruling Signals Sea Change for US Affiliates A new ruling by the CFPB expands the potential of the channel for affiliates, mirroring the opportunities available in the UK & Europe. By Sol Wilkinson / 29 Oct 2024
Affiliate Marketing / Members-only / PI LIVE Europe 2024: Day 2 Recap – Insightful Sessions and Industry-Shaping Announcements By Sol Wilkinson / 24 Oct 2024
Affiliate Marketing / Members-only / "We can't allow this situation to continue—it's damaging the industry long term." Adam Ross, CEO of Awin, Announces Bold Tracking Initiative At PI LIVE Europe, Awin announced a new initiative to prevent free sales and lost revenue for publishers. By Sol Wilkinson / 23 Oct 2024
Affiliate Marketing / Members-only / Risk-Takers and Innovators Triumph: The Winners of the Global Performance Marketing Awards 2024 Discover who took home the trophies at last night's ceremony. By Sol Wilkinson / 22 Oct 2024
Creator Economy / Members-only / Leaked TikTok Docs Reveal Dark Side of Engagement: Addiction, Algorithm Bias, and Exploitation Newly revealed TikTok documents highlight serious concerns about user safety, particularly for minors, amid ongoing legal battles. By Catherine Shuttleworth / 18 Oct 2024
Affiliate Marketing / Members-only / 5 Biggest Takeaways from the APMA's 2024 State of the Nation Report The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space. By Sol Wilkinson / 10 Oct 2024
