JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner
JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
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TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.
Agency Wins: MG OMD Secures Increased Investment from Two Major Brands
Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.
What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know
Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.
Nominations Open for Top 30 Publishers in North America
We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.
