Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
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Meta Refuses to Sign EU AI Code of Practice in Shocking Statement
Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.
Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
First Look at the CreatorFest 2025 Agenda
Curated insights for an increasingly professional and fast-evolving creator economy.
A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy
Find out who took home the trophies at last night's dazzling ceremony.
OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
