Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Gleam Futures – the agency that is behind the likes of Zoella and Tanya Burr – is launching its own full-service talent management arm for those that started their entertainment career on mainstream platforms and have evolved to include digital as a core focus. Gleam Entertainment marks the agency’s tenth anniversary...
With Instagram Live views accelerated by 70% during the first week of April according to Facebook, influencer marketing agency Digital Brand Architects (DBA) has partnered with web design start-up chloédigital to create “Your Live Guide.” The “Your Live Guide” website is branding itself a “TV guide of live content” and...
The first TikTok influencer beauty brand has arrived. With the help of Gen-Z influencer agency Fanbytes, TikTok ‘twinfluencers’ Shanae and Renae Nel AKA the Nel Twins have launched the Gloss Twins – a Bible-themed line of lip glosses. With 1.2 million followers on TikTok, the 20-year-old ‘twinfluencers’ often post dances...
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability. The new IGTV homepage features a popular creator at the top, which will be based on who they follow and what...
As people are stuck at home during the pandemic, they are spending more time on social media. But what topics on Instagram are gaining popularity across the globe? HypeAuditor’s recent study of over 10 million Instagram influencers with over 1,000 followers revealed which topics on Instagram are proving...
According to SaaS platform Upfluence’s new study, viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. Upfluence analysed Twitch data from February 15 to March 22 (just before the UK’s lockdown) to see how social behaviors changed during quarantine. One engagement metric to quantify Twitch activity...
