Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The World Health Organization (WHO) has partnered with CGI influencer Knox Frost to help inform the younger generation of important Coronavirus best practices. According to Buzzfeed News, the Instagram post is part of the WHO’s COVID-19 Solidarity Response Fund and the campaign will be pro bono. Knox Frost is...
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260 campaigns and 2,200 TikTok influencers to better understand the ways people are using...
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that will allow users to post brief videos in...
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry events postponed or cancelled altogether, the influencer marketing industry has been quick to react and adapt. In response to the pandemic,...
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end of 2020. “By joining the Stadiumred collective,...
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that audiences can access via Instagram Stories has previously been somewhat overlooked by many brands. However, mentions of IG Live on...
