TikTok is being used as an Educational Tool
The app saw increased usage for homeschooling throughout the pandemic.
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New Year, New Staff Writer, Same Exceptional Content
A quick introduction to Neve A highly skilled writer, Neve has a strong background in journalism, writing, and social media marketing, and has now plunged into the world of influencer marketing. During her time studying at the University of the Arts London (UAL), Neve developed her skills by working as...
Google Trials Featuring TikTok and Instagram Videos at the Top of Mobile Users’ Search Page
Search engine giant tests featuring short-form video in its SERPs.
Events to Connect Influencers with Brand Products set to remain Virtual
Virtual events continue to see success in influencer marketing.
Brands Fixated on Influencers’ Vanity Metrics are at Risk of Consumer Alienation
Johnson, who as a veteran influencer has worked for such brands as Bose, LG, Fossil and Heineken, strongly believes that too many brands are being encouraged to treat influencers like commodities and not partners, which is becoming all too apparent to the end consumer. Johnson says: “The market is still...
Talking Influence – 2021 and Beyond!
As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well. We have much to look forward to for 2021. With two new journalists starting with us, in addition to four further recruits across...
