Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
For the second year running, the Influencer Marketing Show London will take place at Old Billingsgate on its own dedicated day following PI LIVE London. As the influencer marketing space continues to grow at a rapid pace, IMS London is expanding too, in order to become the hub for the...
At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service, labeled “TikTok Kitchen,” was to partner with Virtual Dining Concepts and Grubhub to create delivery-only restaurants across the U.S....
Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now reigning over the online marketing space, its growing influence has attracted increased regulatory scrutiny. As a result, numerous high-profile influencers...
A global study of nearly 5,000 Gen Z people was carried out by Snap in partnership with Crowd DNA revealing what motivates Gen Z to engage with brands, what brands need to do to build deeper connections, and why brands need to embrace AR to remain relevant. Visual communication...
Today’s guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and many more Gaming creators notoriously build huge engaged audiences that enjoy tuning in to watch them game in real-time, or to...
For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of that, which is why they launched the latest guidelines to promote safety, security, and well-being, and businesses that follow the...
