ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure
In case you missed it earlier this month, we launched our first ever Influencer 50 – a yearly roundup and definitive list highlighting some of the most important and influential people
Influencer marketing has quickly grown to become an extremely popular marketing method. It has spread so much that it has outpaced print marketing according to Google Search Trends. The reasons
Branded Entertainment Network, a company that connects global brands to consumers through the power of popular entertainment, announced it has developed deep learning neural networks to help brand marketers better
What an eventful couple of days in the big smoke! The Influencer Marketing Show, which took place this week on October 15-16 was in full swing and packed to
In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated
Talking Influence is extremely excited to launch its first ever
Influencer 50
– a definitive list of the year’s most important and influential people driving influencer marketing forward, as voted
Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of
The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules.
The Advertising Standards Agency (ASA) have launched
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by
