Scott Guthrie, influencer marketing consultant
Influencer fraud will have a positive effect on our nascent industry. Sunlight, after all, is the best disinfectant. Drawing wider attention to these unethical practices
The Business of Influencers is a newly launched board that has been created with the aim of establishing a clear set of principles and guidelines for campaigns and building a
Influencer marketing platform Buzzoole has today (December 5) announced it has secured $8.9 million in Series A funding from StarTIP (Tamburi Investment Partners) and Vertis Venture 2 Scaleup. The
This year has seen brands take influencer marketing more seriously and dedicate more of its budget to it than ever before. As a result, the industry has begun to look
Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers.
Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency
Following similar crackdowns on social media platforms like Twitter and Facebook, Instagram has revealed more plans to crack down on automated third-party apps people use to leave paid-for
Model agency Women Management, which has launched the careers of models like Jourdan Dunn, Kate Moss and Isabeli Fontana, and influencer marketing platform InfluencerDB have announced a partnership to help
The Influencer Marketing 2020 report carried out by Influencer Intelligence in association with Econsultancy, which is based on opinions of both 1,173 marketers and 500 consumers in the UK
Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and
Influencer marketing platform Vamp has announced its remarkable growth in the UK market since its expansion and launch this time last year. During that time, the company has worked on
Snap’s PR firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat for failing to promote Snapchat’s spectacles camera sunglasses enough on Instagram.Luka Sabbat was
