Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
Newsdesk1298
Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Check out the latest posts
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
Admitad Launches New Parent Company ‘Mitgo’
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition
CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.
Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
