Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership marketing activations in the US. After much deliberation, the judges decided who should receive the gold, silver, and bronze accolades for...
Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position itself as THE giant in the social media space. Last week, Reels were the hot topic, and this week we...
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as a surprise that nine out of the top ten brands reported are fashion retailers; this type of influencer content is...
Last week, our social media feeds were slammed with comments from less than satisfied Instagram users feeling concerned that the platform that was once ideal for sharing photos with friends and family is quickly turning into a TikTok duplicate. Head of Instagram, Adam Mosseri, responded to the backlash with a...
The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success… Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison...
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to...
